OpenX and CyberWing to Launch Japan’s First Mobile Ad Exchange
Today we announced a 100% mobile, private exchange powered by OpenX technology, operated by CyberWing Corporation, one of Japan’s leading media representative companies and a subsidiary of NEC BIGLOBE....
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Happy Advertising Week from OpenX
It is unequivocal that online advertising is playing an ever-growing role in shaping the future of marketing. Here at OpenX, we’re working hard to ensure that marketers are able to spend efficiently...
View ArticleIs Your Publishing Strategy Mobile-Ready?
At the Digiday Publishing Summit this October, OpenX’s VP Mobile Solutions, Mike Dowey gave a landscape overview presentation to Mobile RTB, illustrating the varying stages of ‘mobile readiness’. The...
View ArticleThe Mobile Evolution: Beyond the Looking Glass
Behold, an allegory: Once upon a time in the Land of Mobile, there were over 25 nations. Each nation spoke its own language, had its own currency and made its own goods. No resident of any nation...
View ArticleBusiness Insider IGNITION 2012
OpenX hosted a panel discussion at the Business Insider IGNITION conference in New York City, speaking with Ray Faust (VP Sales, Emerging Media, Star Tribune), Amy Horne (National Digital Account...
View ArticleOpenX and AdTruth – solving mobile RTB
A great deal of attention has been given to the power of Real-Time Bidding (RTB) in recent years. RTB-based sales are projected to reach more than $5 Billion by 2015 in the United States alone,...
View ArticleIs there a human element to programmatic trading?
Our CEO Tim Cadogan joined RampUp 2013 on a panel discussion about programmatic buying. The focus was on the trend that, increasingly, offline and online data is being used to inform publishers and...
View ArticleUnited Online: The Newest Digital Media Company Using the Full OpenX...
Digital media companies have famously struggled to unlock the full value of their advertising revenue and our newest partner is a case in point. United Online Media Group (UOL), a comScore 500 company...
View ArticleCollaborating and Learning with our Customers: Vox Media Comes to Visit
The digital landscape is undergoing tectonic shifts and a core component of OpenX’s mission is to help our partners navigate these changes. Many of the partners who rely on our digital monetization...
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Today’s Webinar: When Device Recognition and Programmatic Buying Intersect –...
This morning, James Lamberti, GM and VP at AdTruth, and I will host an exciting primer on the ever-changing, multi-screen, digital world. For too long digital advertisers and publishers have seen...
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